This course introduces students to the role of advertising. Students will learn basic concepts, regulations, ethics, and cultural diversity associated with advertising. Students cannot receive credit for both ADV 101 and ADV 201.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Exploration of ads from all around the world analyzing their content, style and effectiveness across cultures. Learn how award-winning ads are developed, produced and their impact. For non-majors. Students cannot receive credit for both ADV 201 and ADV 206.

Learn how to think conceptually and create four compelling ad campaigns using print ads, outdoor, digital, social media, experiential, and emerging technologies. Learn art direction and copywriting, and create your first portfolio website.

Introduces foundational concepts in both qualitative and quantitative research methods, including how to design ethical research and collect and analyze primary and secondary data that will allow for students to develop actionable data-driven insights for advertising purposes.

The process of interpreting research and data and turning them into impactful advertising strategies and Creative Briefs. Develop a critical understanding of a big idea in advertising; how it's developed, nurtured, exploited and the impact it can have on brands.

Students begin to craft their portfolios. They will complete a variety of advertising print campaigns that will readily demonstrate a strong command of layout, design, copywriting, and conceptual thinking.

Advertising Copywriting is about writing words that inspire, are memorable, and create a platform for a brand's communications campaign.

Learn the craft of Art Direction and design. Students will learn how to concept as an Art Director using AI tools. This will get you ready to concept with a Copywriter partner.

Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

This course will help students complete their portfolios which will consist of 20 advertisements, including three complete ad campaigns. Oral presentation, job hunting, and the analysis of various ad markets.

Students learn media planning fundamentals to understand how different media are used to enhance the persuasive power of the advertising message. The class will prepare a media plan to support a marketing communications campaign.

Students learn data literacy skills for the advertising industry. The class will apply data strategy approaches, data storytelling techniques, and data ethics principles to various advertising business scenarios.

Challenges and ethical issues in international advertising. Discussions concerning comparative cultural, geo-economic, and socio-political conditions relevant to topic. "Glocalization" will be the main focus in the discussions.

Account managers work directly with their clients using agency resources to achieve client's marketing priorities. Sometimes referred to as "the conductor of the orchestra," the account manager is responsible for maintaining a productive relationship with their clients.

This advanced course offers an in-depth exploration of advertising research methodologies and their strategic applications within account planning. For students who have taken ADV 205 or ADV 509.

Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

This course will continue the development and demonstration of conceptual and creative skills. The focus will be on generating big ideas using AI and emerging technologies to create insightful and innovative campaigns.

Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.

This course will introduce you to the abundance of data being created and collected by marketers. You will learn what information is being collected, how it is being collected and how to make sense of it all. Additional work is required of graduate students.

Function as a full service advertising agency, encompassing all the disciplines studied during the student's tenure at Newhouse. Students work with clients and execute a complete campaign, from strategy to creative executions and a media plan.

Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.

Completion of an Honors Capstone Project under the supervision of a faculty member.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.

How advertising and promotion build fashion brands, ranging from top designers to local retailers. Students learn how to apply the comprehensive strategic planning process used in advertising to build fashion brands.