Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Analysis of marketing forces. Marketing opportunities. Determination of price, product, distribution , promotion and organizational policies required.

Application of various research methods to marketing. Planning, design, execution, and interpretation of applied marketing research studies.

Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment.

Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control.

Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.

This course covers managing a sales force and a firm's selling effort. Topics include strategic planning, designing and developing a sales force, managing major accounts , sales marketing alignment and how sales people create value.

The product innovation process. Learning how managers can best use models and analytical tools to improve decision-making in the development, launch, and management of new products.

Concepts and tools essential for performing the role of a brand manager in a dynamic and competitive market. Coordinating marketing activities to achieve a profitable and sustainable market position of the brand.

Focuses on process of pricing decisions for products and services. Builds on conceptual foundations of economic and psychological theories of pricing, principles of optimal pricing decisions, strategies and techniques, analytical tools, and data sources. Additional work required for graduate students.

The course will focus on three aspects of analytical marketing: survey research, managing and synthesizing data from multiple sources, and data analysis and decision making including regression analysis, choice modeling and classification, principle component analysis, and both cluster and conjoint analysis. Additional work for graduate students.

This course provides students with practical knowledge and insights into digital marketing. Students will learn terminologies, concepts, and theories of digital marketing and develop analytical skills by exploring practical digital marketing tools. The major topics of the course include web analytics, A/B testing, search engine marketing, digital marketing campaign optimization, social media marketing strategy and analytics, and mobile marketing.

Management of marketing communications. Topics include budgets, planning campaigns, controlling impact and coordinating information flows.

Building on concepts from previous marketing courses, this capstone course provides students both research and conceptual tools for understanding and making decisions about marketing strategy in the rapidly changing global environment.

Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.

Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.

Completion of an Honors Capstone Project under the supervision of a faculty member.