Course Catalogs

Media Management and Innovation (MMI)

MMI 211  Introduction to the Creator Economy  (3 Credits)  
Public Communications  
Survey of the creator economy landscape across media industries and platforms. Emphasis on intersection of creators with brands, entertainment, sports, gaming, news and opinion, music, et al.
MMI 300  Selected Topics  (1-6 Credits)  
Public Communications  
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable  
MMI 306  Strategic Content Management  (3 Credits)  
Public Communications  
Double-numbered with MMI 606  
This course teaches the principles of content development, optimization, and management practices, including SEO and analytics, to empower communications professionals to create, optimize, and deliver digital content across a multitude of channels now and in the future. Additional work required of graduate students.
MMI 311  Foundations of AI and Emerging Media  (3 Credits)  
Public Communications  
This introductory course explores generative artificial intelligence and other forms of emerging media, including their applications, impacts and transformative role across different communication fields. Students will learn about AI-generated content and media technologies at the forefront of public communications.
MMI 345  Generative AI Ethics, Law and Policy in Communication  (3 Credits)  
Public Communications  
Examine the ethical, legal, and policy implications of generative AI within media and communication contexts. Explore intellectual property and ownership issues, as well as the challenges of these emerging technologies.
MMI 365  Web Development & Design for Media  (3 Credits)  
Public Communications  
Double-numbered with MMI 665  
In this introductory-level web development course, students learn HTML, CSS, front-end development frameworks, and web design to deliver mobile-friendly web pages. Students will research and evaluate an audience to perform a website redesign. Additional work required for graduate students.
MMI 380  Topics in Advanced Media Management  (3 Credits)  
Public Communications  
Double-numbered with MMI 680  
This course is an intensive discussion, exploration, and application of advanced media management and emerging media principles to modern media, communication and business practices.
Repeatable 2 times for 6 credits maximum  
MMI 400  Selected Topics  (1-6 Credits)  
Public Communications  
Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.
Repeatable  
MMI 425  Advanced Media Business  (3 Credits)  
Public Communications  
Double-numbered with MMI 625  
This course examines how generative AI, machine learning, emerging media, and data-driven marketing are reshaping content creation, audience engagement, and media business models.
MMI 427  New Media Venture Launch  (3 Credits)  
Public Communications  
Double-numbered with MMI 627  
Students will learn the process of preparing and validating new media business ideas for launching-whether freelance, small business or high-scale ventures. In the process, all learn tools and techniques required to become media innovators and entrepreneurs. Additional work required of graduate students.
MMI 428  Entertainment Innovation & Entrepreneurship  (3 Credits)  
Public Communications  
Double-numbered with MMI 628  
This course provides study in the entrepreneurial process for the creative industries. Students learn effectuation, the five types of new ventures, and the basics of startup culture and media product development. Additional work required of graduate students.
Shared Competencies: Critical and Creative Thinking  
MMI 434  Trendspotting in Digital Media  (3 Credits)  
Public Communications  
Double-numbered with MMI 634  
Students analyze current and future technologies, searching for innovative and disruptive new media, platforms, and careers. They will learn strategies to recognize potential trends. Additional work is required of graduate students.
MMI 435  Generative AI for Content Creation  (3 Credits)  
Public Communications  
Double-numbered with MMI 635  
Advanced, hands-on exploration of generative AI tools for content creation, management, and strategy in media industries; emphasizes ethical, legal, and strategic deployment across strategic communications, journalism, entertainment, and emerging platforms. Additional work required for graduate students.
MMI 442  Data and AI for Audience Engagement  (3 Credits)  
Public Communications  
Explore how AI and data analytics enhance audience engagement and personalization in communications. Apply AI-powered platforms for audience analysis and content optimization. Develop strategies for ethical data usage and privacy protection. Prioritize using AI tools strategically rather than technical implementation.
MMI 475  Advanced Web Design  (3 Credits)  
Public Communications  
Double-numbered with MMI 675  
Students learn programming and scripting concepts for advanced web applications. This course builds on mark-up frameworks to create advanced interactions and dynamic content updates. Additional work required of graduate students.
Prereq: MMI 365  
MMI 490  Independent Study  (1-6 Credits)  
Public Communications  
In-depth exploration of a problem or problems.  Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor or instructors and the department.
MMI 499  Honors Capstone  (1-6 Credits)  
Public Communications  
Completion of an Honors Capstone Project under the supervision of a faculty member.
Repeatable 6 times for 6 credits maximum  
MMI 500  Selected Topics  (1-6 Credits)  
Public Communications  
Interdisciplinary seminar examining various areas of intellectual and research interests related to the American black experience. Integrates knowledge of historical, cultural, sociological, political, and economic issues. Prereq: lower-division course in the social sciences.
MMI 510  Topics in Media Entrepreneurship  (1 Credit)  
Public Communications  
These five-week mini-courses provide specific areas of study not covered in depth in other courses. Examples: New Ventures in Media, Lean Digital Media Startups, and others based on faculty and student interest.
Repeatable 3 times for 3 credits maximum