Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Introduction to the field of public relations, its history and future; careers; job requirements; role as management function building two-way communications for organizations and their publics; ethics and social responsibility; social media trends; emerging technology.

Introduction to the strategic writing process, strategic storytelling, media relations and pitching techniques. Understanding audiences, professional writing skills using AP style, teamwork, planning and presentation skills.

Offered through SUAbroad by educational institution outside the United States. Student registers for the course at the foreign institution and is graded according to that institution's practice. SUAbroad works with the S.U. academic department to assign the appropriate course level, title, and grade for the student's transcript.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

The application of social science research methods to solve public relations planning, implementation, and evaluation problems. Students design and carry out actual research projects and produce final client reports.

This course explores the competing role social media plays within our personal and our professional lives as PR practitioners and seeks to understand the pervasiveness and impacts of social media. Additional work required of graduate students.

The course offers a comprehensive overview of the innovations in digital and social media occurring within the public relations field. Additional work required of graduate students.

Study and application of moral philosophy to ethical decision making in organizations. Examines ethical challenges in public relations, business management, advocacy, public affairs, or other career avenues. Additional work required of graduate students.

Emphasize strategic public relations and social media writing; research, compose and develop multimedia content for social sharing, websites and other media for various purposes; respond to crisis situations within the social sphere; and develop an ePortfolio.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Students learn the responsibilities of managing a public relations department in various organizational settings; historical and current management theories and practices are applied to the public relations function. Additional work required of graduate students.

Students apply management, strategic planning, problem solving, tactics and research to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team contact and interaction required.

Explore career paths in Investor Relations from agency and corporate perspectives, learn how to speak the language of the ¿C-Suite", read and understand basic financial statements, and address disclosure, transparency, ethical and legal considerations. Additional work is required of graduate students.

Introduction to communications tools used to disclose and explain a company's financial performance, business goals, objectives and strategies. Writing includes research, "C-Suite" language and basic financial statements. Additional work is required of graduate students.

Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.

Completion of an Honors Capstone Project under the supervision of a faculty member.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

On-site work experience in the Syracuse area to acclimate students to the realities of organizational life; to explore one type of public relations in depth; to apply classroom theory to the solution of everyday communications problems and to develop additional work samples for professional portfolios.

In-depth look at different public relations specializations, including media relations, government relations, investor relations, crisis communications, employee communications, and sports information.