Developing skills in standard American English to improve grammar and written work in the field of strategic communications.

Digital media convergence and the socio-historical context of modern media institutions. Includes explorations of current issues in media related to economics, diversity, inclusion, and media psychology.  

A multimedia production class providing communication students an understanding of the components of story and the technical skills to produce varied audio/video campaigns for the areas of PR, Advertising, non-profit, and commercial industries.

Introduction to the role of strategic communications in business. Students will learn basic concepts, regulations, ethics, and diversity associated with advertising and public relations, and how communications fits into the structure of business and industry. 

A graphic design production course providing communication students with an understanding of the elements of design theory and their implementation in corporate messaging, proposals, and aesthetic delivery of strategic communications.

Introduction to the strategic writing process, strategic storytelling, creative strategy, and pitching techniques will be covered in addition to defining audiences, professional writing skills, teamwork, planning and presentation skills.

This course explores the role social media plays in society, social and digital media innovation and provides a structured process for creating a digital analytics strategy.

Introduces ethics, principles, strategies, and practice of using media and other forms of communication to promote social change.

This course introduces fundamental issues of diversity, equity, inclusion and accessibility that confront media workers and audiences. Topics include roles, obligations, stereotypes, and ownership of media in a multicultural society.

A comprehensive study of how brands are managed and grown using multiple media vehicles. Students create media content and plan for the most efficient and effective ways to distribute that content.

This course focuses on product design and production at the intersection of technology and media, exploring how emerging tools shape innovative media products and user experiences in strategic communications.

Building on student¿s previous experience of media production, this course will teach students how to increase the production value using advanced cinematography, editing techniques, sound design, and motion graphics.

Function as a full-service strategic communications agency, encompassing all the disciplines studied during the student¿s tenure with Newhouse. Students work with clients and execute a complete campaign, from strategy to creative executions and a media plan. 

Survey of communications law emphasizing applications to strategic communications. Specific topics will include free speech, corporate speech, political strategic communications, intellectual property, and defamation.