Marketing Minor
Student Learning Outcomes
- Assess key company and customer factors and link them to marketing management decisions.
- Explain how a company select proper target customers and develop attractive value proposition for them.
- Create integrated action plans for product, pricing, promotion, and distribution strategies
- Adapt marketing decisions in response to competitive, regulatory, cultural, social, economic, and technological environments.
- Identify and develop creative solutions to marketing problems.
- Combine different analyses to make specific strategic marketing plans.
- Employ a systematic approach to analyzing current trends in marketing.
Minor Requirements
| Code | Title | Credits |
|---|---|---|
| ACC 201 | Essentials of Accounting | 3 |
| FIN 301 | Essentials of Finance | 3 |
| EEE 370 | Introduction to Entrepreneurship and Emerging Enterprises | 3 |
| MAR 301 | Essentials of Marketing | 3 |
| Two additional MAR courses, some of which have prerequisites, or other courses approved as marketing electives | 6 | |
| Total Credits | 18 | |
Additional Information
For information on declaring a minor in Whitman, click here.