Contact

Office of Undergraduate Programs, 215 Whitman School of Management, 315-443-2361, whitmanadvising@syr.edu

Today’s global marketplace demands skilled managers and leaders. The retail management program in the Whitman School prepares students for careers as buyers, store managers, apparel product developers, and sales and marketing representatives. The retail management faculty is committed to becoming an internationally recognized leader in providing the marketplace with well-educated, highly effective executives, advocates, and entrepreneurs. This major offers a student-centered approach to learning in partnership with national and international corporations and organizations. Through experienced faculty and visiting industry professionals, the program provides the basis of theoretical and practical knowledge that students need to succeed in the competitive and ever-changing environment.

Student Learning Outcomes

In addition to the comprehensive learning outcomes listed in the Whitman School’s Undergraduate Education description, students in this major are expected to achieve the following additional learning outcomes:

1. Explain how the key components of retail strategy influence business profit
2. Analyze the relationship of the key factors affecting profit
3. Analyze innovative trends in the U.S. culture and how they relate to the retail industry
4. Employ business communication (handling objections/building rapport) and selling strategies (customer and competitor research/customer benefit analysis) utilized in the retail industry

Major Requirements

Undergraduate University Requirements

The following requirements and experiences apply to all Syracuse University Undergraduate matriculated degree programs.

• ​IDEA Course Requirement 
• First Year Seminar