Contact
Ed Russell, Chair
318 Newhouse 3, 315-443-4045
Faculty
Na (Claire) Bai, Beth Egan, Faren Karimkhan, Stephen Lundberg, Daniela Molta, Kevin O’Neill, Rebecca Ortiz, Carrie Riby, Edward W. Russell, Melanie White
Recognized as one of the top advertising and digital branding programs in the country, the advertising major in the S.I. Newhouse School of Public Communications helps students to become “big thinkers” and future advertising leaders. The curriculum provides an interdisciplinary approach to learning, introducing students to both the theory and practice of the advertising business through project-based experiences using real clients.
Besides taking core courses in advertising and communications, students will select one of two tracks - the Creative Track or the Insights & Strategy Track - and take 9 credits concentrated in the respective selected topic area.
This major requires 39 credits in communications.
Student Learning Outcomes
In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission students in the Advertising major are expected to achieve the following additional learning outcomes:
- Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.
Major Requirements
Course List | Code | Title | Credits |
| ADV 206 | Advertising Practice in a Diverse Society | 3 |
| ADV 208 | The Big Idea in Advertising | 3 |
| ADV 307 | Conceptual and Creative Thinking in Media Planning | 3 |
| ADV 509 | Advertising Research and Planning: A Case Study Approach | 3 |
| COM 107 | Communications and Society | 3 |
| COM 117 | Multimedia Storytelling | 3 |
| 3 |
| Race, Gender, and the Media | |
| Beauty and Diversity in Fashion Media | |
| Topics in Media, Diversity and Inclusion | |
| COM 507 | Communications Law for Advertising and Public Relations | 3 |
| VIS 207 | Introduction to Graphic Design | 3 |
| 9 |
| |
| |
| ADV 425 | Integrated Advertising Campaigns | 3 |
| Total Credits | 39 |
Course List | Code | Title | Credits |
| ADV 401 | Portfolio I | 3 |
| ADV 421 | Portfolio II | 3 |
| ADV 431 | Portfolio III | 3 |
| Total Credits | 9 |
Course List | Code | Title | Credits |
| 9 |
| |
| |
| International Advertising | |
| Strategic Media Planning | |
| Digital Branding and Strategy | |
| Fashion Advertising and Promotion | |
| Digital Nation | |
| Social Platforms, Processes, and Perspectives | |
| Social Media for Communicators | |
| Trendspotting in Digital Media | |
| Research for Entertainment Media | |
| Programming and Audience Analysis | |
| |
| Total Credits | 9 |
Grammar Competency Requirement
Students must complete a grammar competency as part of their degree requirements. There will be two ways students can satisfy this competency:
- First, by passing a grammar competency exam during their first semester on campus. The exam will be given twice - once before the end of the first week of classes and a second time prior to registration the next semester. A passing grade on the exam will fulfill the competency requirement.
- Secondly, by passing COM 101 Practical Grammar for Public Communications, a 0-credit grammar course which will be mandatory for students who fail the grammar competency exam. This course can be repeated until a passing grade is earned and the competency is met.
Students must meet the grammar competency to receive a degree.
Global Experience
The Global Experience requirement may be fulfilled by studying abroad or taking an approved class. A list of courses that fulfill this requirement can be found in the Newhouse Guidebook. If a student chooses to take a Newhouse class to fulfill this requirement, the additional Newhouse hours will be added to the 122 credits needed for graduation if the student has reached the Newhouse credit maximum.
Total: 39 Newhouse credits required.
Undergraduate University Requirements
The following requirements and experiences apply to all Syracuse University Undergraduate matriculated degree programs.
