Contact
Adam Peruta, Interim Chair
315-443-9245
acperuta@syr.edu
Faculty
Na (Claire) Bai, Beth Egan, Faren Karimkhan, Stephen Lundberg, Daniela Molta, Kevin O’Neill, Rebecca Ortiz, Carrie Riby, Edward Russell, Melanie White
Program Description
Recognized as one of the top advertising and digital branding programs in the country, the advertising major in the S.I. Newhouse School of Public Communications helps students to become “big thinkers” and future advertising leaders. The curriculum provides an interdisciplinary approach to learning, introducing students to both the theory and practice of the advertising business through project-based experiences using real clients.
Besides taking core courses in advertising and communications, students will select one of two tracks - the Creative Track or the Insights & Strategy Track - and take 18 credits concentrated in the respective selected topic area.
This major requires 45 credits in communications.
Student Learning Outcomes
In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission students in the Advertising major are expected to achieve the following additional learning outcomes:
- Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths.
Major Requirements
Advertising majors must complete 45 credits within the Newhouse School and fulfill the following requirements:
Course List | Code | Title | Credits |
| ADV 101 | Advertising Practice | 3 |
| ADV 205 | Advertising Research and Data | 3 |
| ADV 208 | Advertising Strategy | 3 |
| ADV 307 | Integrated Communications Planning | 3 |
| COM 107 | Communications and Society | 3 |
| COM 117 | Multimedia Storytelling | 3 |
| 3 |
| Race, Gender, and the Media | |
| Beauty and Diversity in Fashion Media | |
| Topics in Media, Diversity and Inclusion | |
| COM 507 | Communications Law for Advertising and Public Relations | 3 |
| 18 |
| |
| |
| ADV 425 | Integrated Advertising Campaigns | 3 |
| Total Credits | 45 |
Course List | Code | Title | Credits |
| ADV 202 | Portfolio I | 3 |
| ADV 252 | Portfolio II | 3 |
| ADV 253 | Creative Advertising Copywriting | 3 |
| or ADV 254 | Creative Advertising Art Direction |
| ADV 302 | Portfolio III | 3 |
| ADV 402 | Portfolio IV | 3 |
| VIS 502 | AI for Creative Professionals | 3 |
| Total Credits | 18 |
Course List | Code | Title | Credits |
| ADV 308 | Data Strategy and Storytelling in Advertising | 3 |
| 15 |
| |
| International Advertising | |
| Account Management in Strategic Communications | |
| Advanced Advertising Research | |
| Advanced Communications Planning | |
| The Power and Promise of Data | |
| Digital Branding and Strategy | |
| Fashion Advertising and Promotion | |
| Total Credits | 18 |
Additional Requirements
Grammar Competency Requirement
Students must complete a grammar competency as part of their degree requirements. There will be two ways students can satisfy this competency:
- First, by passing a grammar competency exam during their first semester on campus. The exam will be given twice - once before the end of the first week of classes and a second time prior to registration the next semester. A passing grade on the exam will fulfill the competency requirement.
- Second, by passing COM 101 Practical Grammar for Public Communications, a 0-credit grammar course that is mandatory for students who fail the grammar competency exam. This course can be repeated until a passing grade is earned and the competency is met.
Students must meet the grammar competency to receive a degree.
Global Experience
The Global Experience requirement may be fulfilled by studying abroad or taking an approved class. A list of courses that fulfill this requirement can be found in the Newhouse Guidebook. If a student chooses to take a Newhouse class to fulfill this requirement, the additional Newhouse hours will be added to the 122 credits needed for graduation if the student has reached the Newhouse credit maximum.
Total: 45 Newhouse credits required.
Total required program credits: 122
Undergraduate University Requirements
The following requirements and experiences apply to all Syracuse University Undergraduate matriculated degree programs.
