Contact

Aileen Gallagher, Newhouse Associate Dean for Academic Affairs
315-443-2153
aegallag@syr.edu

Program Description

Independent creators produce and distribute content over social platforms and participate in a multibillion-dollar global economy. Students in this minor will explore the creative and business opportunities presented by the growing creator economy. Coursework includes content creation, entrepreneurship, digital branding, analytics, and social media. This interdisciplinary minor includes elective coursework from Falk, Newhouse, and Whitman.

Audience

Syracuse University undergraduates

Entrance Requirements

Students must pass either MMI 211 Introduction to the Creator Economy or SOM 277 Business Toolkit for Creators before declaring the minor.

1. Students will develop the ability to create, monetize, lead, and sustain content-driven ventures and teams by integrating entrepreneurial principles with communications strategies and organizational management.
2. Students will design and execute multi-platform content strategies that build engaged audiences, establish authentic brand presence, and drive measurable outcomes through data-informed decision-making.
3. Students will synthesize knowledge across business, media, communications, and creative disciplines to navigate and lead within the evolving digital content landscape.

Minor Requirements