Contact
Anthony D’Angelo, Chair
318 Newhouse 3, 315-443-3858
Faculty
Jay Clewis, Anthony D’Angelo, Joshua Foust, Kuande Hall, Soo Yeon Hong, Brad Horn, Hua Jiang, Dennis F. Kinsey, Moon J. Lee, Joon Soo Lim, Regina Luttrell, Steven Pike, Arien Rozelle, Erica Schneider
Public Relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 42-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.
Student Learning Outcomes
In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission students in the Public Relations major are expected to achieve the following additional learning outcome:
- Apply an understanding of management principles related to public relations.
Major Requirements
Course List | Code | Title | Credits |
| COM 107 | Communications and Society | 3 |
| COM 117 | Multimedia Storytelling | 3 |
| 3 |
| Race, Gender, and the Media | |
| Beauty and Diversity in Fashion Media | |
| Topics in Media, Diversity and Inclusion | |
| COM 507 | Communications Law for Advertising and Public Relations | 3 |
| PRL 206 | Public Relations Principles & Practice | 3 |
| PRL 214 | Writing for Public Relations: Media and Messaging | 3 |
| PRL 315 | Public Relations Research | 3 |
| PRL 319 | Social Media & Society for Public Relations | 1.5 |
| PRL 320 | Digital & Social Media Innovation for Public Relations | 1.5 |
| PRL 345 | The Ethics of Advocacy | 3 |
| PRL 376 | Content Optimization for Public Relations Writing | 3 |
| PRL 424 | Public Relations Management and Leadership | 3 |
| VIS 207 | Introduction to Graphic Design | 3 |
| 3 |
| |
| PRL 425 | Public Relations Cases & Campaigns | 3 |
| Total Credits | 42 |
Grammar Competency Requirement
Students must complete a grammar competency as part of their degree requirements. There will be two ways students can satisfy this competency:
- First, by passing a grammar competency exam during their first semester on campus. The exam will be given twice - once before the end of the first week of classes and a second time prior to registration the next semester. A passing grade on the exam will fulfill the competency requirement.
- Secondly, by passing COM 101 Practical Grammar for Public Communications, a 0-credit grammar course which will be mandatory for students who fail the grammar competency exam. This course can be repeated until a passing grade is earned and the competency is met.
Students must meet the grammar competency to receive a degree.
Global Experience Requirement
The Global Experience requirement may be fulfilled by studying abroad or taking an approved class. A list of courses that fulfill this requirement can be found in the Newhouse Guide Book. If a student chooses to take a Newhouse class to fulfill this requirement, the additional Newhouse hours will be added to the 122 credits needed for graduation if the student has reached the Newhouse credit maximum.
Total: 42 Newhouse credits required.
Undergraduate University Requirements
The following requirements and experiences apply to all Syracuse University Undergraduate matriculated degree programs.
