Contact
Bill Werde, Director, Bandier Program
bwerde@syr.edu
Lisa Steele, Managing Director, Bandier Program
315-443-1388
llsteele@syr.edu
Faculty
Jennifer Billinson, Imraan Farukhi, Michelle Santosuosso, Bill Werde
Program Description
The Bandier Program in Recording and Entertainment Industries is a multidisciplinary program that leads to a Bachelor of Science degree, and includes an understanding of music, communications, business, and entrepreneurship. It provides a global view of music and its role in entertainment media, with a focus on emerging trends and technologies and the ways in which these shape careers, as well as best practices in the music business. In addition to the Newhouse core curriculum, the program relies on coursework in the Whitman School of Management, the Setnor School of Music, and the College of Arts and Sciences. This program draws the top executives in the music business as guest lecturers on a weekly basis, and embraces a hands-on approach to learning the business, structured around three internships and a project/portfolio-based capstone project. Using industry-leading alumni and friends, plus the University’s vast resources, this unique program prepares students to compete in the fast-paced, ever-evolving entertainment industry. The Bandier Program has been designed with input from some of the most respected executives in music and entertainment. These high-ranking leaders, many of whom are alumni, are committed to ongoing involvement with the Bandier Program.
Student Learning Outcomes
Students in the Recording and Entertainment Industries program are expected to achieve the following learning outcomes:
- Identify the principles and law of rights and usage as they pertain to the music industry, including publishing, recording and live performances
- Apply theories and concepts of design and visual communications to the use and presentation of images and information
- Apply tools and technologies appropriate for the music industry
- Identify professional roles and functions within the music industry
- Recognize professional ethical principles and best practices within the music industry
Major Requirements
Recording and Entertainment Industries majors must complete 57-57.5 credits and fulfill the following requirements:
Course List | Code | Title | Credits |
| BAN 301 | David M. Rezak Music Business Lecture Series | 0-0.5 |
| BAN 335 | Business of Record Labels & Music Publishers | 3 |
| BAN 345 | Business of Live Music & Experiential Brand Activation | 3 |
| BAN 364 | Social Media and Data for the Music Business | 3 |
| BAN 454 | Music Business, Technology & Emerging Opportunities | 3 |
| COM 107 | Communications and Society | 3 |
| COM 117 | Multimedia Storytelling | 3 |
| 3 |
| Race, Gender, and the Media | |
| Beauty and Diversity in Fashion Media | |
| Topics in Media, Diversity and Inclusion | |
| Communications Law for Television, Radio, Film | |
| Music Recording | |
| Introduction to Graphic Design | |
| |
| BAN 483 | Entertainment Industry Exploration | 3 |
| |
| BAN 403 | Entertainment Industry Practicum | 3 |
| 3 |
| |
| ACC 201 | Essentials of Accounting | 3 |
| CRS 325 | Presentational Speaking | 3 |
| EEE 370 | Introduction to Entrepreneurship and Emerging Enterprises | 3 |
| MAR 301 | Essentials of Marketing | 3 |
| MUI 205 | Music Industry I | 3 |
| MUI 206 | Music Industry II | 3 |
| Total Credits | 48-48.5 |
Additional Requirements
Grammar Competency Requirement
Students must complete a grammar competency as part of their degree requirements. There will be two ways students can satisfy this competency:
· First, by passing a grammar competency exam during their first semester on campus. The exam will be given twice - once before the end of the first week of classes and a second time prior to registration the next semester. A passing grade on the exam will fulfill the competency requirement.
· Second, by passing COM 101 Practical Grammar for Public Communications, a 0-credit grammar course that is mandatory for students who fail the grammar competency exam. This course can be repeated until a passing grade is earned and the competency is met.
Students must meet the grammar competency to receive a degree.
Global Experience Requirement
The Global Experience requirement may be fulfilled by studying abroad or taking an approved class. A list of courses that fulfill this requirement can be found in the Newhouse Guidebook. If a student chooses to take a Newhouse class to fulfill this requirement, the additional Newhouse hours will be added to the 122 credits needed for graduation if the student has reached the Newhouse credit maximum.
Total: 42 Newhouse credits required
Total required program credits: 122
Undergraduate University Requirements
The following requirements and experiences apply to all Syracuse University Undergraduate matriculated degree programs.
