Contact

Kelly Lux, Associate Director
kalux@syr.edu

Program Description

The Strategic Communications BS degree, provided by the S.I. Newhouse School of Public Communications at Syracuse University, offers a comprehensive and contemporary undergraduate education through an exclusive online platform. This program caters to students seeking to advance their education, fostering an interdisciplinary approach to communication. The Strategic Communications program combines essential courses from public relations, advertising, and visual communications, forming a foundational curriculum rooted in broader communication principles. This curriculum covers crucial aspects like data-driven insights, ethics, storytelling, and theoretical applications. 

The primary objective of delivering this program online is to extend the exceptional educational offerings of Newhouse to non-traditional students who are unable to participate in on-campus classes. This approach ensures that a wider range of learners can benefit from the academic excellence Newhouse is renowned for.

1. Apply communication theory to create and present strategic communication ideas, plans, and executions appropriate to professional practice and career paths.
2. Design and develop professional quality multimedia projects for strategic communications by synthesizing the best practices and current applications of traditional still, motion, interactive and emerging media.
3. Apply the principles and laws of freedom of speech and press, ethical, and IDEA-centric paradigms as they pertain to strategic communications.
4. Analyze and evaluate strategic communication messages, audiences, and media environments using appropriate research methods and data-driven approaches.
5. Demonstrate professional responsibility, adaptability, and leadership in strategic communication contexts.

Major Requirements

Strategic Communications majors must complete 40 credits and fulfill the following requirements:

Undergraduate University Requirements

The following requirements and experiences apply to all Syracuse University Undergraduate matriculated degree programs.

• ​IDEA Course Requirement 
• First Year Seminar