Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Focuses on process of pricing decisions for products and services. Builds on conceptual foundations of economic and psychological theories of pricing, principles of optimal pricing decisions, strategies and techniques, analytical tools, and data sources. Additional work required for graduate students.

The course will focus on three aspects of analytical marketing: survey research, managing and synthesizing data from multiple sources, and data analysis and decision making including regression analysis, choice modeling and classification, principle component analysis, and both cluster and conjoint analysis. Additional work for graduate students.

This course provides an analytical approach to data-driven decision-making in digital marketing. Students will learn how to design and analyze field experiments in digital environments. The major topics of the course include web analytics, digital marketing campaign optimization, and social media analytics.

Integration of marketing, supply-chain and technology management aspects of customer relationship management. Operational, analytical and collaborative processes supported by SAP's integrated software. Actual use of SAP software, including Business Data Warehouse, with best-practice processes.

Impact of the international environment on international marketing activities.

Participation in a discipline or subject related experience. Student must be evaluated by written or oral reports or an examination. Permission in advance with the consent of the department chairperson, instructor, and dean. Limited to those in good academic standing.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

The course focuses on how traditional marketing approaches have to be modified to take advantage of the reach and capabilities of the internet, from understanding customer needs to after sales customer services.

Design, implementation, and control of marketing programs for community and public service agencies: performing arts, health care, urban planning, police, educational, scientific, and technical organizations

Concepts and tools acquired from various marketing courses to develop analytical and decision-making skills for planning and implementing a marketing strategy from the brand manager's point of view.

Major environmental forces that shape innovation policy from a technology, market, international, economic, social, and political-legal perspective. Managerial response to environmental forces.

The process of converting ideas, technology, and customer needs into new products, services, and processes. Environmental and organizational influences on the innovation process.

Marketing channels as both economic and social systems. Channel change and evolution, channel membership, structural and functional relationships, interorganizational behavior, and channel information management.

Collection, analysis, and interpretation of data. Problem definition, questionnaire design, attitude measurement, data analysis, and demand forecasting. For those interested in conducting marketing research or using research information for marketing decision making.

Managerial aspects. Determination of promotional budgets, planning and building promotional effectiveness, scheduling and monitoring promotional impact.

Application of analytical and quantitative techniques to market measurement. Product-market strategy.

Problems in developing new products and new corporate ventures. Designing innovation strategies, risk taking, technology planning, evaluation of new product proposals, and managing the innovation team.

Selected topics in marketing. Current issues and problems in marketing.

Commercializing new products, services, and technologies. Introduction and diffusion of innovations, market planning, product strategy design, and marketing decision making.

Topics include: design of global facility networks, containerization and logistical planning across borders, benefits and risks of outsourcing and offshoring while integrating financial and accounting-related matters such as exchange rates, duties, drawbacks and tax differentials.

Exploration of a topic (to be determined) not covered by the standard curriculum but of interest to faculty and students in a particular semester.

Current marketing theory as developed by contemporary writers.

Statistical/econometric and management science modeling approaches to marketing/supply chain management problem solving.

Exploration of a problem, or problems, in depth. Individual independent study upon a plan submitted by the student. Admission by consent of supervising instructor(s) and the department.