Marketing, MS
Contact
Whitman Graduate Programs, busgrad@syr.edu
Description
Marketing is the business function of creating, communicating and delivering value to customers with whom the firm seeks to establish and maintain profitable long term relationships. Effective marketing in today’s dynamic and complex market place requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies. The Master of Science in Marketing degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. Students who have satisfactorily completed any of the management foundation courses before entering the program may substitute courses(s) from the list of approved courses.
Degree awarded: MS in Marketing
Total Credits Required: 30
Transfer Credit
6 Credits in business coursework can be transferred from AACSB accredited schools with the approval of the Whitman graduate office.
Part-Time Study
U.S. citizens may pursue this program on a part-time basis.
Satisfactory Progress
Students are required to have a 3.0 grade point average or higher to maintain satisfactory progress.